April 2012
2 posts
July 2011
2 posts
Reboot.
I have decided my personal brand is in need of some serious attention. I made some tough decisions this week. I’m not moving to Houston, at least not today. I need to reboot.
September 2010
1 post
4 tags
4SQ: Lost Power of the Check-In
The Foursquare (FSQ) phenomenon is here. Matter of fact, I was recently asked to put together a webinar based on the phenomenon, that unfortunately – no one showed up for. Yes, embarrassing, but not altogether surprising.
First, it’s important to advertise such an event as much as you can. Second, some are underestimating the power of the check-in.
Ironically, I started putting this post...
April 2010
1 post
Social Media: Brand Management
It’s hard not to notice the popularity of Facebook, Twitter and other social media gathering spots. In each and every one of those places, brands are being discussed, passionately. Love or hate, real people are talking about recent experiences with brands large and small.
It could be how much they love a product they purchased, how great (or not so great) a recent meal was at a restaurant they...
January 2010
1 post
4 tags
Brand Messaging: Keep Your Story Straight.
Messaging plays a very important role, it’s the the glue that holds your brand together. This is where you state your benefits, claims, promises, and your mission. Sure your visual brand convinces them (hopefully!) that you are a quality brand that they want to partner with, but your messaging tells them if you are providing the services they need. This is where they find out if you are a good...
December 2009
2 posts
1st: We need to be great stewards of this amazing place we live. 2nd: I’m not confident that we’ve enough data to support today’s concept of global warming. 3rd: Regardless, see #1.
Stick to It! Visual Brand Consistency.
When you think about one of your favorite brands, you almost instantly get a mental picture (and that gut feeling we talked about here) of that brand. With the big hitters it’s easy; Target, Starbucks, WalMart have spent countless dollars on making sure that when you see a communication vehicle with their name on it – you know instantly who is trying to get your attention.
When an email...
November 2009
1 post
Branding, More Than a Logo
Branding, you may know what it is. Even scarier, you might think you know what it is, and you are wrong.
According to The Brand Gap, which I highly recommend reading, your brand is the gut feeling your customers have when they think about you. It’s not (only) your logo, corporate color scheme, the photography and copy you use in your brochures and website. Your logo (or mark), and other assets...
February 2009
1 post
Watchgary:
How your brand can be effected in 2009 and its impact
I was in Miami last night and we had a little run in with the hotel which lead to some tweets about the situation which lead to a person changing their mind of using the hotel. Watch as Dave Morin and Josh Elman of Facebook and David Recordon of 6 apart tell the story